xRM Strategy
The Definitions of xRM
There are two different definitions for xRM:
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The “x” stands for extended, as in extended relationship management.
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The “x” is a variable, and means “anything” relationship management, such as a partner relationship.
A few years ago companies leveraging CRM applications were solely focused on managing and building relationships with customers. In other words the emphasis was on Customer Relationship Management, but today organizations want to manage a wide variety of relationships beyond traditional CRM, such as buyers, suppliers, vendors, employees or partners.
Microsoft Dynamics CRM: a Powerful xRM Development Platform
Microsoft Dynamics CRM is essentially a development platform that can be used to either customize the existing customer relationship management applications that are included in Microsoft Dynamics CRM, or create completely new line of business (LOB) applications that are not based on the sales, service, or marketing capabilities included in Microsoft Dynamics CRM.
The next question is how and when should you use Microsoft Dynamics XRM as a platform for custom LOB applications? That is where we can help.
Defining Your xRM Strategy
Dynamic xRM can help you define an actual xRM Strategy that supports your overall business strategy. Contact us today to schedule a readiness assessment that includes:
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The definition of your business requirements
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An evaluation of your current technology environment
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An analysis of your existing business processes and policies
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The identification of potential issues and opportunities for improvement
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Actionable recommendations